Geekwriting

From 2005 to 2009, I was the copywriter for the X-treme Geek retail catalog while it was owned by E-filliate, Inc. While a whole lot of my copy never saw print (editors: do we love 'em or what?), I managed to preserve some of my favorites, completely unadulterated, for display here. Most of these items are no longer for sale, so some of the pictuers will not be available. I apologize for any mysterious confusion.

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Heading Copy:
Use the Fork, Luke! Learn to Cook the Jedi Way

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Star Wars Fans of any Age Can Cook Food that's out of this Galaxy!

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NERD COPY:
Irving Kershner, arguably the best director of the six Star Wars films, cut short the scene of the heroes walking into Vader's dining chamber. It left the viewer teeming with questions: just what did they talk about in there? And what did they eat? Now, at least one question is answered: Wookie Cookies! Hanburgers! and Obi-Wan Kebabs! The secrets of Cloud City's finest chefs are revealed in The Star Wars Cookbook, featuring dozens of easy-to-make recipes for healthy snacks, delicious dishes and sweet treats. 60 pages.

NON-NERD COPY
The Force is strong in the kitchen when you've got The Star Wars Cookbook by your side. Learn to make Wookie Cookies, Hanburgers and Obi-Wan Kebabs. Over two dozen recipes are presented, including breakfasts, lunches, dinners and snacks. Try Jabba's jiggly juice, Yoda's soda, the Tusken Raider taters, and more. Particularly suited for young Jedi culinarians. 60 pages.

 
 

 

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